Programmers and software developers lost the plot on naming their tools

are you guys naming your products?

We have an internal name and our product name. Internal names start as something that describes the project/repo/tool. Then within 18 months the name no longer makes sense so we rename it to some random name - state names, lake names, presidents, mountains, etc. It's just a placeholder.

The public facing product name is a compromise of marketing, trademark, and what gets approved by the CEO. Even the company name might change in startup world. No joke: the startup next door had to change their name because it was too masculine, and they realized more than half their projected market was women.

This is the way, you name things random words devoid of all connection to software because you don't want to confuse people later when the scope grows or changes.

Well so in the beginning we only supported email notifications which is why it's called EmailServ but over time it grew into a robust and pretty general queueing service so now it handles all our background task processing. Sending emails is actually handled by EmailWorker but EmailServ still supports its original API which now uses EmailWorker behind the scenes if you prefer that.