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The Walt Disney Company and OpenAI Partner on Sora

(openai.com)
247 points inesranzo | 6 comments | 11 Dec 25 14:05 UTC | HN request time: 0.495s | source | bottom
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giancarlostoro ◴[11 Dec 25 14:40 UTC] No.46231943[source]▶
This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged. This feels like another circular investment where Disney is hoping to make money back I'm sure. On the other hand, assuming they do the freemium stuff, I look forward to making a few videos of my daughters favorite Disney princesses "talking" to her.
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podgietaru ◴[11 Dec 25 15:32 UTC] No.46232634[source]▶
I actually straight up don't think they give a shit anymore.

I think decorum works in an environment where decorum is the norm, but we have entered a political moment where that is no longer the case. And I think that this kind of thing bleeds so heavily into culture that they no longer give a shit about having their characters next to it.

They have enough plausible deniability; they did not create the content. I think that's enough for them, in this moment.

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1. philistine ◴[11 Dec 25 15:50 UTC] No.46232863[source]▶
Yeah, basically Disney invested a billion dollar in Pregnant Elsa Spider-Man Beach Castle.
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2. lumost ◴[11 Dec 25 16:28 UTC] No.46233454[source]▶
They may be viewing this as an inevitable outcome with open models/fly-by-night providers/providers in more liberal copy-right jurisdictions.

They can either invest in mass classification and enforcement operations or gain some revenue share from it.

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3. startupsfail ◴[11 Dec 25 17:33 UTC] No.46234383[source]▶
They are likely making informed decisions. Disney/Pixar are players, not bystanders.
4. soupfordummies ◴[11 Dec 25 19:31 UTC] No.46236047[source]▶
True, those videos were probably going to happen regardless. At least this way Diseny gets to give OpenAI a billion dollars at the same time.
5. whywhywhywhy ◴[11 Dec 25 21:21 UTC] No.46237332[source]▶
You need to realize more children in the world interact with Disney IP through Pregnant Elsa Spider-Man than through actual Disney real IP.

Perhaps this is a play to own and monetize that vector in the future.

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6. johnnyanmac ◴[11 Dec 25 21:58 UTC] No.46237790[source]▶
In the same way more people interact with the Tifa senate meme than played FF7 (any version), sure.

We let "engagement" get way too far in the way of IP's that already won brand awareness. Ad views are NOT off putting a view from even the unprofitable streaming platform. Let alone a theater ticket. It's pretty much the opposite of Nintendo's model to keep everything premium for as long as possible.