It's a cute ad all but as a French kid I used to see similar things often, we have a good culture of animation. Is "they didn't use AI" really a criteria now?
Advertising that you didn't use AI is definitely a thing now. But this is more likely a jab at the recent McDonalds ad, which did use AI, and which the agency who made the ad vigorously defended the use of AI (hilariously, by bragging about how many hours it took to make that ad).
That’s hilarious. I had cursory familiarity with the McDonald’s situation but did not know thread agency aspect. I’d be very curious how many “hours” were spent minus the inference time.