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French supermarket's Christmas advert is worldwide hit (without AI) [video]

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419 points gbugniot | 5 comments | 11 Dec 25 13:35 UTC | HN request time: 0s | source
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ekjhgkejhgk ◴[11 Dec 25 14:05 UTC] No.46231491[source]▶
I remember a time when using computer was not well seen when creating art.

Wasn't it even Tron who didn't qualify for the special effects oscar because they "used computers"?

It's interesting that it's no longer "computer bad", now it's "AI bad".

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prodigycorp ◴[11 Dec 25 14:40 UTC] No.46231944[source]▶
I think people are setting themselves up for failure if they index their happiness or sense of self satisfaction to their ability to discern what AI-generated content is or not.

Soon, we’ll have no idea what’s AI-generated or not. I care about good, tight story telling.

In the case of this ad.. it’s okay?

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thesuitonym ◴[11 Dec 25 15:19 UTC] No.46232456[source]▶
I can almost see your point, but there are two big problems:

1) To date, there has been no example of AI that is good. It's not even close.

And 2) Why should I be interested in a story nobody was interested in telling? If you don't want to make a video, or tell a story, or write a song, then...just don't. Why even have an AI do it?

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1. em-bee ◴[11 Dec 25 15:25 UTC] No.46232524[source]▶
what if you write the story yourself, and use AI only to visualize it?
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2. ◴[11 Dec 25 15:29 UTC] No.46232591[source]▶
3. jsheard ◴[11 Dec 25 15:36 UTC] No.46232680[source]▶
What does a visualization being to the table over a book, if it's executed in the most generic way possible? The decisions made when adapting one medium to another are what does or doesn't make it worthwhile.

Unless your goal is purely to capture people who don't and won't read, as cheaply and cynically as possible.

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4. em-bee ◴[11 Dec 25 22:28 UTC] No.46238163[source]▶
there is a big difference between sending the story to the AI and saying "visualize this" vs carefully describing exactly how the visualization should look like and effectively only using the AI to render your vision.
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5. Peritract ◴[12 Dec 25 13:04 UTC] No.46243741{3}[source]▶
Is there a big difference? There might be in process, but I've yet to be impressed by one in results.