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French supermarket's Christmas advert is worldwide hit (without AI) [video]

(www.youtube.com)
419 points gbugniot | 1 comments | 11 Dec 25 13:35 UTC | HN request time: 0.35s | source
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ekjhgkejhgk ◴[11 Dec 25 14:05 UTC] No.46231491[source]▶
I remember a time when using computer was not well seen when creating art.

Wasn't it even Tron who didn't qualify for the special effects oscar because they "used computers"?

It's interesting that it's no longer "computer bad", now it's "AI bad".

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prodigycorp ◴[11 Dec 25 14:40 UTC] No.46231944[source]▶
I think people are setting themselves up for failure if they index their happiness or sense of self satisfaction to their ability to discern what AI-generated content is or not.

Soon, we’ll have no idea what’s AI-generated or not. I care about good, tight story telling.

In the case of this ad.. it’s okay?

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galleywest200 ◴[11 Dec 25 14:55 UTC] No.46232119[source]▶
Part of watching films and animations was that seeing that a human created this inspired the wish to create in yourself. When all they did was enter a prompt that takes some of the magic away.

If all you care about is just the story then maybe you personally will be satisfied but a lot of people cared about the animations, cinematography, etc, and all of the work that went into that.

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1. prodigycorp ◴[11 Dec 25 15:18 UTC] No.46232432[source]▶
Good film making is good film making. I am a creative. I incorporate AI into videos that I make subtly and with a huge amount of care. I know I put more time and care into my craft than most others.

Nobody knows what involved AI and what didn’t. At the end of the day, if you care about your work, it shows.