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French supermarket's Christmas advert is worldwide hit (without AI) [video]

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384 points gbugniot | 1 comments | 11 Dec 25 13:35 UTC | HN request time: 0.001s | source
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Zealotux ◴[11 Dec 25 14:36 UTC] No.46231897[source]▶
It's a cute ad all but as a French kid I used to see similar things often, we have a good culture of animation. Is "they didn't use AI" really a criteria now?
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jfindper ◴[11 Dec 25 14:41 UTC] No.46231959[source]▶
Advertising that you didn't use AI is definitely a thing now. But this is more likely a jab at the recent McDonalds ad, which did use AI, and which the agency who made the ad vigorously defended the use of AI (hilariously, by bragging about how many hours it took to make that ad).
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1. watwut ◴[11 Dec 25 15:15 UTC] No.46232391[source]▶
I feel like there are subcultures that value "long hours and hard work" over "result".

If you can produce great things easily, then it is lazy. But if worked hours and hours including through Christmans, then it is great even if result is crap.