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French supermarket's Christmas advert is worldwide hit (without AI) [video]

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384 points gbugniot | 3 comments | 11 Dec 25 13:35 UTC | HN request time: 0.021s | source
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ekjhgkejhgk ◴[11 Dec 25 14:05 UTC] No.46231491[source]▶
I remember a time when using computer was not well seen when creating art.

Wasn't it even Tron who didn't qualify for the special effects oscar because they "used computers"?

It's interesting that it's no longer "computer bad", now it's "AI bad".

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prodigycorp ◴[11 Dec 25 14:40 UTC] No.46231944[source]▶
I think people are setting themselves up for failure if they index their happiness or sense of self satisfaction to their ability to discern what AI-generated content is or not.

Soon, we’ll have no idea what’s AI-generated or not. I care about good, tight story telling.

In the case of this ad.. it’s okay?

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galleywest200 ◴[11 Dec 25 14:55 UTC] No.46232119[source]▶
Part of watching films and animations was that seeing that a human created this inspired the wish to create in yourself. When all they did was enter a prompt that takes some of the magic away.

If all you care about is just the story then maybe you personally will be satisfied but a lot of people cared about the animations, cinematography, etc, and all of the work that went into that.

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1. neom ◴[11 Dec 25 15:11 UTC] No.46232347{3}[source]▶
That's very romantic. The golden age of both cinema and animation was an assembly line, often an exploitative one. Most frames were the by product of industrial labor, done by people with little autonomy, low wages, no creative input... the human element was already highly concentrated among a very small elite, and, the majority of the labor pool was treated as mechanical/replaceable input. "seeing that a human created this inspired the wish to create in yourself." Sure, but, it's not reeeaaally “a human did it.” It is more “a small number of visible artists did it.”
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2. seinecle ◴[11 Dec 25 22:08 UTC] No.46237925[source]▶
I would be interested in a book telling the history of cinema and animation that you describe
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3. neom ◴[11 Dec 25 22:20 UTC] No.46238052[source]▶
https://www.amazon.com/Drawing-Line-Untold-Animation-Simpson... and https://archive.org/details/hollywoodcartoon00barr