The Walt Disney Company and OpenAI Partner on Sora

The collapse in production costs from AI video is going to change the volume and quality of what gets made. We’re headed for a world where studios and small teams alike can produce work that would have required a Game of Thrones budget not long ago. The pipeline for high end series and films is about to get a lot bigger, and the pace of experimentation is going to jump

It might have required a GoT level budget to make, but it wont look as good a GoT. Just a few days ago McDonalds learned that (again) in the Netherlands

>The pipeline for high end series and films

This is like assuming that more high quality code will be available because the barrier to making and deploying software is lower. Look at the npm repository.

There is more to high-end software than churning out code fast. And there is more to high-end series and movie making than high quality visuals.

I think 90% of the McDonald's backlash was specifically related to the tone/content of the ad (anti-holiday, you're better off in McDonald's _than with your family_!), not the actual quality of the video.

We are heading towards a world where during the moment a company wins a bid to serve you an ad and it actually serves you an ad it generates a custom ad made just for you that will have video, etc. that is most likely to get you to engage in whatever the ad is attempting you to engage in.

I wonder if the next gen ad blocking strategy will involve convincing ad generators that I respond _really_ well to plain text ads with a font color of #FEFEFE on a #FFFFFF background.

I don't know, the ad also looks like shit