Rubio stages font coup: Times New Roman ousts Calibri

I have a couple of thoughts about this.

Firstly, I thought sans-serif typefaces were encouraged for digital media because they read better than serif fonts. But now that high pixel density displays have permeated the market, this might be a moot point.

On another note, I wonder how much of the hate TNR gets stems from its ubiquity for having been installed on almost all personal computers for the past n decades.

Paganis are beautifully designed cars, but the labelling of buttons and toggles inside the center console look cheap (IMO) because their font seems straight out of a quickly made flyer designed by bored teacher who just discovered Word Art.

My understanding has always been that serif fonts read better for long text, and sans-serif for short text - so signage in Arial and policy statements in Times New Roman.

And Comic Sans for letters sent to friends finishing design school, obviously.

There are all sorts of statistical rules falling out of studies about where the long/short divide is, ambient lighting, blah blah blah - but human vision is even more variable than most biological quantities, so in the end general rules are the best one can really do.

Here of course, it's nothing more than rearranging the deck chairs, while the captain targets the next iceberg "to teach the ice a lesson!"