100%. Tire technology is a real thing. Tires have advanced a ton in the last 10 years. But driving style is the biggest thing. Some people can only get 10k miles out of a set of tires, while others with the same car and tires get over 40k.
But they do care about tire wear a lot, they know the acceptable wear life for the class. A couple years ago I bought a set of Pirelli tires that were ~50% off because they were an older version; hoping I’d get some benefit. Unfortunately they had half the life and were a bit worse in every way than the newer tires I had before and after.