Has the cost of building software dropped 90%?

Had the cost of building custom software dropped 90%, we would be seeing a flurry of low-cost, decent-quality SaaS offering all over the marketplace, possibly undercutting some established players.

From where I sit, right now, this does not seem to be the case.

This is as if writing down the code is not the biggest problem, or the biggest time sink, of building software.

It is happening though internally in businesses I've worked with. A few of them are starting to replace SaaS tools with custom built internal tooling. I suspect this pattern is happening everywhere to a varying level.

Often these SaaS tools are expensive, aren't actually that complicated (or if they are complicated, the bit they need isn't) and have limitations.

For example, a company I know recently got told their v1 API they relied on on some back office SaaS tool was being deprecated. V2 of the API didn't have the same features.

Result = dev spends a week or two rebuilding that tool. It's shipped and in production now. It would have taken similar amount of time to work around the API deprecation.

I know of at least two multi-billion corps that are moving to internal ETL tools instead of 5tran now because the cost to maintain internally is much lower and you can customize for cheap. SaaS as a model is at risk without something tying someone down.

The greed/“capture all of the value” mindset of SaaS kills it, because you can infer the cost of delivery in many cases and beat it.

For anything that is billed by the human, O365 is the benchmark. I’m not paying some stupid company $30/mo for some basic process, I use our scale to justify hiring a couple of contractors to build 80% of what they do for $400-600k in a few months. Half the time I can have them build on powerapps and have zero new opex.