https://web.archive.org/web/20111219004314/http://journal.th... (referenced, at least tangentially, in the video) is a piece from the engineering lead which does a great job discussing Why C++. The short summary is "they couldn't find enough people to write Ada, and even if they could, they also couldn't find enough Ada middleware and toolchain."
I actually think Ada would be an easier sell today than it was back then. It seems to me that the software field overall has become more open to a wider variety of languages and concepts, and knowing Ada wouldn't be perceived as widely as career pidgeonholing today. Plus, Ada is having a bit of a resurgence with stuff like NVidia picking SPARK.
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