Microsoft has a problem: lack of demand for its AI products

I find it fascinating how they are able to sell their crap software.

My theory is that they deliberately make Windows so shit to filter out anyone with taste. Once you have a userbase of people who don't know better, you can sell them any old crap. Like Teams.

It's the oldest trick in the IT book - focus on the buyer persona and ignore the user persona.

Ditto. The more interesting part is how many people will defend it. Presumably some mix of post-purchase rationalisation and inherited assumptions about what's "standard" even when those assumptions stopped being true ages ago.

Reminds of an research article from Microsoft!. It detailed on why scam emails about `Nigerian prince` are so obviously dumb. The reasoning being it specifically need to target only those who can fall for it. Anything more sophisticated and they would get people who wouldn't fall for scam in subsequent communication.

That's exactly what I was thinking of!

Except it makes no sense because as a scammer your goal is to get as many people as possible in contact with you so that you can scam them. You can only score on the goals you attempt so cutting out any person, no matter the reason, is illogical.

Keep following through the logic... You manage to hook someone who absolutely knows you're a scammer, and they keep responding to you taking up precious time you could be spending with someone who is actually likely to give you money. So, what is the upside to getting a response from someone who is never ever going to give you anything?

I find it infuriating, but that's how the system's supposed to work. It's the definition of a monopoly and they're in the extraction phase. When there's no competition (and eventually there's always going to be a winner) you don't need to make good products anymore.

They've successfully indoctrinated whole generations to use Windows/Office. Here in Brazil using a computer was (probably still is) synonymous to using Windows/Office. Everyone had their pirated version of Windows and many don't even know that alternatives exist. When those people open companies they'll use what they know.

Software companies have to build for the most popular OSes and most can't justify anything else. Which then means most software only works on Windows and people can't leave it even if there are better alternatives (see Adobe). Finally, any non-closed computer comes with Windows so the cycle continues forever.

I'm guessing the broader demographic of users simply don't think the software is crap. My buddy working in water transportation was just raving about Teams to me the other day. His praise basically boiled down to being integrated with his organization, providing him easy access to his department-resources. I suppose it does serve my buddy well.

You’re assuming that there’s no cost involved in moving a potential victim through the pipeline. I’m sure AI has changed the game, but the general idea was that beyond the initial blast of spam you would have someone actually responding to those who fell for it. Putting in signals that it was a scam filtered out individuals who would waste scammer time because they would eventually figure it out before falling victim. By selecting for people who literally can’t pick up on obvious signs of a scam, you save yourself a lot of time and energy.