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What the heck is going on at Apple?

(www.cnn.com)
148 points methuselah_in | 1 comments | 07 Dec 25 16:54 UTC | HN request time: 0s | source
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kace91 ◴[08 Dec 25 01:38 UTC] No.46187343[source]▶
>as critics say Apple, once a tech leader, is behind in the next big wave: artificial intelligence.

Most critics I see deal with the fact that they’re fad chasing and delivering without their flagship polish (for both new products and updates). This narrative is likely to push apple deeper into the well if it becomes the mainstream spin.

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underbluewaters ◴[08 Dec 25 03:35 UTC] No.46188002[source]▶
As a mac user since 2006 I see the problem as twofold.

  1. Siri has always been terrible. The rise of chatbots has made that fact even more obvious. It's such low hanging fruit to integrate some sort of llm chatbot. Why didn't they do it years ago?
  2. Their advertisements all mention Apple Intelligence. Costco today was advertising "Macs with Apple Intelligence" as a headline feature. I use MacOS and iOS everyday and I'm not even sure what they are referring to. It's probably fine if their AI strategy isn't clear yet, but stop letting marketing act like they've already shipped it. That they have been promoting this non-existent feature since 2024 is embarrassing.
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1. acdha ◴[08 Dec 25 04:58 UTC] No.46188531[source]▶
Whose chatbots are actually better, though? I have yet to hear from an Android, Alexa, or Windows user who uses the voice controls for more than what Siri does. The people raving about LLMs are using things like ChatGPT which work just fine as apps on Apple devices, so it’s not clear when this turns into an important OS feature other than exposing the hardware acceleration features on modern devices.