What the heck is going on at Apple?

3 retirements and a VP taking an obvious promotion at Meta: not really the "sky is falling" event they try to paint. Tim Cook stepping down would (if it even happens) be a big deal, but he's not the heart of the company. He's been an extremely compentent accountant; enjoy your retirement party and gold watch. And to suggest they are falling behind because they're not investing hundreds of billions in an AI "strategy" that shows no pay-off - while the other tech companies start to scale back their capital investments? I've never been a huge Apple fan as a company but their current situation makes me more bullish than ever.

Perhaps the sky already fell a while back?

I don't really mind that they aren't on the LLM bandwagon, but Siri seems to have stagnated. The big "Apple Intelligence" capabilities of the iPhone 16 haven't exactly landed. The Vision Pro seems to be on at least a partial depreciation path.

The only real innovation I've seen in the last decade has been the M line of chips. Mind you, these are undeniably really good; but even that hasn't changed the market share that much (though it is going up and trending well).

Yes Siri has stagnated. But both Google and Amazon tried to add LLMs to their assistants and they are both worse now than they were before according to reports.

Siri could be better if Apple just threw 10000 monkeys at it and configure it more phrases (utterances) to match on.