- Businesses must communicate clear and accurate prices prior to consumers booking, ordering or purchasing. They must not mislead consumers about their prices.
- There are specific laws about how businesses must display their prices.
- Businesses must display a total price that includes taxes, duties and all unavoidable or pre-selected extra fees.
- If a business charges a surcharge for card payments, weekends or public holidays, it must follow the rules about displaying the surcharge.
- If more than one price is displayed for an item, the business must charge the lowest price, or stop selling the item until the price is corrected.
In practice, if the checkout price is more than listed price, many retailers give the item for free. It doesn’t stop dodgy constantly fluctuating ‘on sale’ pricing…