The last three recent major technological advances in term of impact on everyday life are the internet and mobile phone in the 1990s and then the smartphone as ushered by the iPhone in 2007. All three are intertwined and really what makes today different from 1990.
Amazon is a 1990s company. In the 2010s it was fully established and a giant. It's a retail and logistics company that understood the impact and possibilities of the internet.
AirBnb (founded 2008) understood and exploited that the internet and smartphone allowed a new approach to holiday lettings but isn't doing anything hard technologically.
Uber (founded 2009) has done the same for taxi cabs. Nothing technologically hard but making full use of the ubiquitous smartphone.
Perhaps you remember the 2010s as more exciting because it was when the smartphone was new so there was this burst of apps and services to make use of it.