I remember the first time I encountered the former view from a person, they were an artist living in London and a communist. I nearly spat out my beer when he told me that hunter gathering was a better life for humans.
It seems to be some kind of desire to rage against progress, because industrialisation brings many downsides e.g, pollution climate change etc. Maybe because they hate the rich and powerful capitalists that rule the world.
But what they always miss from their arguments is a clear conception of just how incredibly privileged and fortunate they are to be born into an industrialised society. People are very very bad at appreciating what they are given, it seems to be an innate human trait to exhibit breathtaking ingratitude for what already is. We’re pretty good at anticipating and appreciating the new, but if it’s already there then, like a spoilt child living in a luxury home, we take it for granted.
I think one solution to this problem is to remove as many comforts from your life, temporarily. For example, for a week in winter don’t use your heating or hot water. For me, it was travelling to poor countries and living without potable or warm water, decent transport, good food, etc. that made me grateful (at least for a while).