The past was not that cute

"We can buy a cottage in the Isle of Wight, if it's not too dear", sang the Beatles, and that was a thing retirees did when they sang it. Those retirees would have been born in 1890-1910, and be perfectly aware of what life was like without running water and electricity (or the old age pension which made buying a cottage in the Isle of Wight an option!), yet they still obviously saw something in the "cottagecore" life.

I'm thinking also of one set of great-great grandparents. He was from a very poor farming family, who had decided to look for work in the city instead of emigrating to the US. She was from a considerably wealthier farming family (which owned their own farm, his didn't), and also had decided to move to the city, probably more out of a desire to see the world (and the wonders of fin de siecle city life) than necessity. They did well for themselves in the city, but in their old age they moved to a rural cottage near the farm she grew up on. (I think actually she inherited the land, and considerably more, but that they sold off the rest).

I think that with money, cottage core can be a desirable life. A big part of the reason life was hard for life-on-the-prairie people was that they had debts, and need for a good deal of things they couldn't grow themselves. With a little money, like both my great-great grandparents and the stereotypical Beatles retirees had, cottage life can be fine.

Well, yes if you're a retiree then thing are always a bit different, but the cottagecore lifestyle is about raising a family, not retiring. Ironically, the Isle of Wight is still a great example. It's a lovely place for a holiday, and a great place to retire. I spent a weekend there a few weeks ago and had a great time. Lovely landscape, beaches with dinosaur footprints and loads of fossils, great pubs. I recommend it! But it's really not a good place for a working age family. I'd never choose to live there.

There's a reason it's among the most deprived areas in England. It's badly isolated, with a crazily-expensive ferry the only connection to the mainland. The jobs are working in tourism, agriculture, or at the prison. Housing is totally unaffordable, because of all the second-homeowners, holiday cottages and – yes – retirees. The story is the same in many tourism areas.

Don’t they buy cottages anymore? In Sweden that is still extremely popular. Almost everyone who can afford one owns one, to my foreign eyes amusement as to me that’s just finding something to work on every summer. There’s a satirical reference to this in the series “Welcome to Sweden”, which makes fun of lots of stereotypical Swedish behavior.

I don't think the Beatles song really tells us much about 'cottagecore' or rural life in the 1800s.

Retirees in the 1960s were not aspiring to a rural way of life, or giving up plumbing or electricity. They were just buying a small house suitable for two older people to live in together.

This was a middle class goal with very little overlap to today's 'cottagecore' other than the word 'cottage'.

Cottage core is an aspirational Marie Antoinette-ism. Devotees get to pretend they're living the authentic peasant life while checking their stock portfolios.

Same here in Finland, and it just makes no sense to me at all. So often I will talk with someone who lives in a city here, and hear them complain about how brutally expensive it is, how nobody makes enough money to save anything, and a few sentences later they're telling me about how annoyed they are that they have to drive 6 hours every weekend to their $30,000 hut in the middle of nowhere to patch up the leaking roof or stuff more dried moss between the logs, and that they should have sprung for the $50,000 one that's only 90 minutes away. By car. In a country where gas is regularly over $10 a gallon. When they could get to work just fine on the bus.

We'll stick with our quiet little apartment and our free time and our growing savings accounts, thank you very much.

Same in Norway. These days it's often second homes in the mountain, better equipped than many poor people's homes, and in a "cottage suburb" where you can even pay people to do the maintenance - but that does get some derision from the old-style cottage fans. Old-style cottages with limited amenities are still popular, though in these days of solar panels even mountain cottages typically have at least electricity, and a vacuum toilet rather than an outhouse.

I'm 30 and I remember when this was still a thing in Russia. As soon as Communism crumbled and the new economy could provide enough food, literally everyone abandoned the dacha and the potatoes.