The game's name reminds me of the Russian word for state/district/region. I was right. It's an intended pun. The game's title screen on the screenshot in the article has Russian on it.
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edit. I should also point out that it's the same word in Ukrainian, for the record.
Would be nice to have the AI visualize all those words to their pre-zodiacal origin on a landscape wireframe diagram with popup points of interest and water surface tension effects showing affinity and uses among various cultures.