Given how simple examples in this blog post are, I ask myself, why don't we already have something like that as a part of the standard instead of a bunch of one-off personal, bug-ridden implementations?
If you need to cleanup stuff on early return paths, use goto.. Its nothing wrong with it, jump to end when you do all the cleanup and return. Temporary buffers? if they arent big, dont be afraid to use static char buf[64]; No need to waste time for malloc() and free. They are big? preallocate early and reallocate or work on chunk sizes. Simple and effective.
My thoughts as well. The only thing I would be willing to use is the macro definition for __attribute__, but that is trivial. I use C, because I want manual memory handling, if I wouldn't want that I would use another language. And now I don't make copies when I want to have read access to some things, that is simply not at a problem. You simply pass non-owning pointers around.