£220 'for a cut-up sock' — Apples's new iPhone Pocket ridiculed online

Apple seems to be running out of steam. Xiaomi, "the Apple clone," is now releasing cars and XR devices. Meanwhile, it has been a while since Apple released a new product line. The last one was the Apple Vision Pro. With Apple Intelligence, they have shown that they can't "think different" anymore.

Sure, Apple will remain a trillion-dollar company for a long time, partly because its competition keeps shooting itself in the foot. Windows and Android are hostile towards power users and bloat the system with pre-installed apps, and they are both stepping on the gas.

But the real question is: how long can brand loyalty alone sustain the hype of new Apple products? And when will Apple stop being considered a "growth" company?

HN users will complain when a company tries to be all-consuming and unfocused then others deride them as uninspired when they are only focusing on a core business (which in this case still makes Apple endless amounts of money).

This is just some high fashion accessory they release, like a clothing company selling wallets on the side. It's not a big deal.