£220 'for a cut-up sock' — Apples's new iPhone Pocket ridiculed online

I don’t think people here understand the pricing for this market category. This is not a phone case or a container, it is a handbag/shoulder bag, which can go for $100-500+ (do not underestimate the long tail for this market). The prominent display of Issey Miyake branding is indicative that this is a foray into fashion. Whether it looks good, or whether the Apple Pocket will be fashionable, is an open question, but it would be stupid and brand damaging for Apple to price this item lower.

$1465: That's what a nylon+paper bag from Issey Miyake costs. Then the price of this cut-up sock makes sense: it's not an iPhone accessory, it's a luxury fashion item.

https://www.ssense.com/en-th/women/product/issey-miyake/whit...

People understand exactly, hence the fuss. Someone finally yelled loud enough that the emperor has no clothes. People are shocked.

It isn't a handbag. It isn't a shoulder bag. It doesn't look good. I won't be fashionable. It isn't a open question. It's a sock.

I used to love browsing SSENSE, trying to figure out fashion. I still don’t get it.

I think the appeal of high fashion is indivisible from class signaling.