"At issue is SNAP’s “Equal Treatment Rule,” which bars stores from either discriminating against people in the program or offering them favorable treatment. "
They are trying to starve people as a political tool.
Here's one for a pharmaceutical company, the details aren't quite clear but it sounds like they were funding co-pay assistance programs for their medications specifically but not others: https://www.justice.gov/usao-ma/pr/teva-pharmaceuticals-agre...
Here's a broader NPR article from 2008 covering the same idea: https://www.npr.org/sections/health-shots/2018/05/09/6091508...
Here's a 2024 article on the possibility of subsidizing outpatient housing for drug rehab being a violation of the statutes: https://www.startribune.com/many-minnesotans-in-addiction-tr...
Here's a attorney website noting that any exchange of cash for EBT benefits is a violation of the law: https://usda.attorney/snap-violation/ and a discount that is explicitly for EBT users is almost certainly a violation of that.
Realistically the fact that there is an entire process for getting a waiver for "incentives" for SNAP recipients (https://www.fns.usda.gov/form/snap-incentives), and that particular site has been up since before Trump took office and this one from 2023 for a government program that specifically says you must apply for a waiver: https://www.fns.usda.gov/snap/healthy-incentives suggests that this is another one of these cases in this administration where the brokenness of the system that has always been there is only finally coming to light for a lot of people.
Conservatives were not wrong when they said (paraphrasing) that a government powerful enough to give you everything is a government powerful enough to take away everything too. It's just in this weird timeline we find ourselves in, it's the "conservative" party that's being the monster they feared for decades.