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Amazon Rivian electric delivery vans arrive in Canada

(cleantechnica.com)
55 points TMWNN | 1 comments | 02 Nov 25 20:22 UTC | HN request time: 0s | source
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andrewflnr ◴[02 Nov 25 22:31 UTC] No.45794029[source]▶
I've also seen Rivian vans with Factor meal delivery branding, besides the Amazon ones I've been seeing for the last several months/year. Congrats to Rivian for making a real business out of EV trucks.
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juujian ◴[03 Nov 25 00:04 UTC] No.45794559[source]▶
Strange that Tesla has never attacked this angle. Too focused on self-driving trucks and putting humans out of jobs?
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rogerrogerr ◴[03 Nov 25 00:37 UTC] No.45794751[source]▶
Being associated with delivery vans would dilute the Tesla brand. Imagine seeing beat up Amazon vans with Porsche emblems - it wouldn’t improve your perception of a Porsche as a car you would love to one day own.

Yes, other things the company or CEO does are also diluting the brand. It’s still true that the company can be making a rational decision not to attack this segment.

Rivian’s marketing people probably hate that they’re doing this, but the company had $2.5B revenue and still lost $1.6B the first half of 2025. They’re in survival mode.

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1. bastawhiz ◴[03 Nov 25 02:32 UTC] No.45795332{3}[source]▶
That doesn't make sense. Mercedes makes vans. Ford makes E350s but still sells plenty of mustangs. Hell, does the rivian delivery truck even have rivian branding? I haven't seen it if it does.

And moreover, Tesla has been talking up plans for its vaporware semi for ages. If they wanted to avoid diluting the brand, they wouldn't promise such a thing.