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Amazon Rivian electric delivery vans arrive in Canada

(cleantechnica.com)
55 points TMWNN | 1 comments | 02 Nov 25 20:22 UTC | HN request time: 0s | source
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andrewflnr ◴[02 Nov 25 22:31 UTC] No.45794029[source]▶
I've also seen Rivian vans with Factor meal delivery branding, besides the Amazon ones I've been seeing for the last several months/year. Congrats to Rivian for making a real business out of EV trucks.
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juujian ◴[03 Nov 25 00:04 UTC] No.45794559[source]▶
Strange that Tesla has never attacked this angle. Too focused on self-driving trucks and putting humans out of jobs?
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rogerrogerr ◴[03 Nov 25 00:37 UTC] No.45794751[source]▶
Being associated with delivery vans would dilute the Tesla brand. Imagine seeing beat up Amazon vans with Porsche emblems - it wouldn’t improve your perception of a Porsche as a car you would love to one day own.

Yes, other things the company or CEO does are also diluting the brand. It’s still true that the company can be making a rational decision not to attack this segment.

Rivian’s marketing people probably hate that they’re doing this, but the company had $2.5B revenue and still lost $1.6B the first half of 2025. They’re in survival mode.

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great_wubwub ◴[03 Nov 25 00:46 UTC] No.45794801{3}[source]▶
> Being associated with delivery vans would dilute the Tesla brand

Counterpoint: Mercedes-Benz fleet vans.

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1. bluGill ◴[03 Nov 25 01:10 UTC] No.45794943{4}[source]▶
In the us they don't sell Mercedes-Benz trucks. instead they have a brand 'freightliner' that sells them with a different logo. You can get remove badge and fit a mercedes one if you want but almost nobody does