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Amazon Rivian electric delivery vans arrive in Canada

(cleantechnica.com)
55 points TMWNN | 1 comments | 02 Nov 25 20:22 UTC | HN request time: 0s | source
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andrewflnr ◴[02 Nov 25 22:31 UTC] No.45794029[source]▶
I've also seen Rivian vans with Factor meal delivery branding, besides the Amazon ones I've been seeing for the last several months/year. Congrats to Rivian for making a real business out of EV trucks.
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juujian ◴[03 Nov 25 00:04 UTC] No.45794559[source]▶
Strange that Tesla has never attacked this angle. Too focused on self-driving trucks and putting humans out of jobs?
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rogerrogerr ◴[03 Nov 25 00:37 UTC] No.45794751[source]▶
Being associated with delivery vans would dilute the Tesla brand. Imagine seeing beat up Amazon vans with Porsche emblems - it wouldn’t improve your perception of a Porsche as a car you would love to one day own.

Yes, other things the company or CEO does are also diluting the brand. It’s still true that the company can be making a rational decision not to attack this segment.

Rivian’s marketing people probably hate that they’re doing this, but the company had $2.5B revenue and still lost $1.6B the first half of 2025. They’re in survival mode.

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great_wubwub ◴[03 Nov 25 00:46 UTC] No.45794801{3}[source]▶
> Being associated with delivery vans would dilute the Tesla brand

Counterpoint: Mercedes-Benz fleet vans.

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1. edot ◴[03 Nov 25 00:49 UTC] No.45794820{4}[source]▶
Yeah, which not only doesn’t dilute the main brand, it also doesn’t even dilute the Sprinter brand. Sprinters are called out by name in rap songs, lusted after for van life builds, etc. EV vans make a ton of sense commercially and personally.