Nutella maker in hazelnut stand-off with Turkish dealers

That article also states:

> Coca-Cola, whose drink in Slovenian stores was found by researchers there to contain more sugar and more syrup than that sold in Austria, responded by saying it adapted its recipe to local tastes.

In other words, Slovenia gets a better deal on Coca Cola but a worse deal on strawberry yogurt. Without more direct counter examples, that only seems to validate the claims made by manufacturers.

While there is plenty of proof that some companies are selling inferior products of their name-brand product in poorer countries, that doesn't mean a difference in taste automatically means it's part of some big conspiracy. Local preferences do actually differ and companies that don't account for that only stand to lose customers.

How do more sugar and syrup constitute a better deal? Shouldn’t the better formula result in a good-tasting drink using less sugar and syrup, i.e. what Austria seems to have?

The drink is delivered as syrup and water. I can always add more water to a bottle of coke, but I can't add more syrup. Unless I boil off part of the coke, I suppose, but then I'll just have less of it.

Are we talking about the kind of syrup that’s essentially just a solution of sugar, or the kind of syrup with other flavourful ingredients? I was mostly concerned with the sugar, since it’s detrimental to our health (and following your argument, you can always add more sugar if you will it); it’s really the flavour that’s the bread and butter of the drink.