Given that this is 'research' carried out (and seemingly published) by a company with a direct interest in selling you a product (or, rather, getting investors excited/panicked), can we trust it?
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I think Anthropic genuinely cares about model welfare and wants to make sure they aren't spawning consciousness, torturing it, and then killing it.
I've grown too cynical to believe for-profit entities have the capacity to care. Individual researchers, yes - commercial organisations, unlikely.