Given that this is 'research' carried out (and seemingly published) by a company with a direct interest in selling you a product (or, rather, getting investors excited/panicked), can we trust it?
Yes, I think: it was we can't be sure we can trust output form self-interested research, I believe. Please feel free to correct me :) If you’re curious about mine, it’s sort of a humbly self aware Jonathan Swift homage.