OG HN mainstay Joel Spolsky put it incredibly presciently back when Napster was a thing in 2001. The music studios were all raving about theft, but he pointed out that people weren't filesharing mp3s to save a buck, they were filesharing mp3s because, his words:
You can type the name of a song and listen to it right away.
https://www.joelonsoftware.com/2001/04/21/dont-let-architect...
TV still doesn't get this for TV shows. Yes, I can type the name of a show. There are two options, one is some streaming service, the other is Prime. So I select Prime. Psych! It offers me the option to go to that streaming service. And subscribe. Which means thinking about the long term, not this show I want to watch.
Or I open the lid of my Mac, type the name of a show, and almost right away I can watch it on my Apple TV.