People want features, and they're willing to learn complicated UIs to get them. A software that has hyper simplified options has a very limited audience. Take his example: we have somebody who has somehow obtained a "weird" video file, yet whose understanding of video amounts to wanting it to be "normal" so they can play it. For such a person, there are two paths: become familiar enough with video formats that you understand exactly what you want, and correspondingly can manipulate a tool like handbrake to get it, or stick to your walled-garden-padded-room reality where somebody else gives you a video file that works. A software that appeals to the weird purgatory in the middle necessarily has a very limited audience. In practice, this small audience is served by websites. Someone searches "convert x to y" and a website comes up that does the conversion. Knowing some specialized software that does that task (and only that one narrow task) puts you so far into the domain of the specialist that you can manage to figure out a specialist tool.
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