> 80% of the people only need 20% of the features. Hide the rest from them and you’ll make them more productive and happy. That’s really all it takes.
For those of you thinking (which 20%) following that article from the other day — this is where a good product sense and knowing which 80% of people you want to use it first. You could either tack on more stuff from there to appeal to the rest of the 20% of people, or you could launch another app/product/brand that appeals to another 80% of people. (e.g. shampoo for men, pens for women /s)