This is what happens when pure software people, with no hardware experience/education, do hardware for the first time. I've seen it multiple times, including in robotics. The mindset can be too far disconnected from real world consequences, especially those of electrons doing their thing.
In this case, the problem seems to be a complete disconnect from reality itself, at the decision making level of the company. I'm guessing many of an engineer there are saying "told you so".
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