The classical guitar channel "Sor Hands" started posting a daily Short a couple weeks ago and yesterday he commented on what effect that has had [1].
Here's a transcription:
> Man, I’ve been posting those YouTube shorts. Its been like reviving my channel. Its been so good. Like let me actually see uh that graph right there.
> (Holds up phone showing views graph)
> Look at that. Like how do you invest in Sor Hands? That’s the kind of graph you want to see when you’re investing right there.
> I don’t know if you’re like a small YouTube person or something like I swear to God like 2 weeks ago my views for the 48 hour thing it was at like 25,000 which means I was getting like 13,000 views a day. Like in total throughout my whole channel and now ever since doing daily shorts we’re at 80,000 views on the 48. 40,000 views a day. That’s pretty crazy. And even for videos it’s like doubled.
> I don’t know man. Shorts are a thing. I’m just going to keep doing that forever. I don’t know. Sorry if they’re annoying, but also, you know, it’s my channel.