It might be that our current tokenization is inefficient compared to how well image pipeline does. Language already does lot of compression but there might be even better way to represent it in latent space
replies(3):
"Why aren't we doing X?", where X is a thing that sounds sensible, seems like it would help, and does indeed help, and there's even a paper here proving that it helps.
The answer is: check the paper, it says there on page 12 in a throwaway line that they used 3 times the compute for the new method than for the controls. And the gain was +4%.
A lot of promising things are resource hogs, and there are too many better things to burn the GPU-hours on.