If Apple couldn't make it work, does Google really think they can? This should be headlining an event, not relegated to a blog post.
More expensive than the Vive isn't the way forward. Apple had a tech demo and slumping quarterly reports and need some PR wins, so out came the headset. I don't think it was a good faith effort to get into this market. I think it was to get headlines, jazz up stocks, and get attention as an innovator outside of laptops and phones.
I have no idea what Google can do here, but Android is a long running project. The Pixel line has long-ish term support. Google can eat Oculus's lunch. I just think the question is if Oculus's walled garden is now too high to climb, both in software and patents. FB money and Carmack's talents are going to be hard to beat here.
If I had to guess, I'd say Google saw Oculus get good at games, but everything else about it is fairly uninteresting. XR/AR could be hot and those new Meta glasses are pretty much Google Glass on steroids. So who knows, but seeing Google dive back into AR/XR is promising and I think they can compete here in a way they can't with VR games.
I could see myself buying AR glasses branded Pixel or Google. I'd think they'd be a better product than Meta. I don't know where Google is going with this and this product seems underwhelming, but we may have an entirely different product in a year or two. I have a feeling both Apple and Samsung's product are PR placeholders until they can catch up to Meta on shoe-horning this into Ray-Ban-esque glasses format.