Most of what most people do, who sit 8h a day in front of a computer, is in the browser. So I see where this product idea is coming from...
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I would like to think that the "real" solution is strong web protocols and interoperability, And perhaps even something like an explicit anti-platform ethos. As it stands it seems like the strategy of being a platform is to outrace protocols in terms of offering new capabilities. But it would at least be nice if protocols are close enough behind that they're effectively a "safety net", or the equivalent of generic drugs, that everyone can fall back to.