Happy to answer questions and clear up misconceptions, especially the one about "giving DNT force of law": we already have Global Privacy Control (GPC), and it's already required in (significant parts of) the US, and it's being enforced.
I can say we've tried really hard to prevent a lot of the malicious user interface issues, and to respect the GPC and DNT signal (no banner pop). We've tried to balance the company's need to keep compliant (because frankly, many of the complaints here about "legalese" aren't just deceptive UI (dark patterns), but done on the advice of counsel), and still operating (marketing needs analytics/ad tracking). And we're concerned about the user experience for what is admittedly an intrusive tool, but required.
(1) I'm not a spokesperson for the company, experiences and opinions are mine.