We use websites for "free" paying with data. A cynical take on that is "if you are not a customer, you are a product".
If there were no adverts, quite a few things would change:
* much less incentive to track users
* way less distractions
* higher quality content (since it is less about clickbaits and shear volume of visitors)
Yes, it means paying for stuff. Would love to pay per visit or type spent, provided it is easy.