Of course companies could just - I know, weird idea - stop tracking you. Then you don't need those dumb consent boxes.
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But companies generally do whatever is in their best interest. I don't know why anyone would expect them to do otherwise with regards to tracking.
So either: The EU commission is including trackers on their websites. And they should stop OR they acknowledge that it's almost impossible to build a website without some form of tracking that falls under the law, and they should look into the law itself.
So they have work on their plate.
I understand why companies don’t do it that way. Tracking is worth money and they like money. What I don’t understand is why ordinary people make excuses for them.