The author overlooks a core motivation of AI here: to centralize the high-skill high-cost “creative” workers into just the companies that design AIs, so that every other business in the world can fire their creative workers and go back to having industrial cogs that do what they’re told instead of coming up with ‘improvements’ that impact profits. It’s not that the companies are reaching for something complex and nebulous. It’s that companies are being told “AI lets you eject your complex and nebulous creative workers”, which is a vast reduction in nearly everyone’s business complexity. Put in the terms of a classic story, “The Wizard of Oz”, no one bothers to look behind the curtain because everything is easier for them — and if there’s one constant across both people and corporations, it’s the willingness to disregard long-term concerns for short-term improvements so long as someone else has to pay the tradeoff.