Artemis is a joke. You can tell this is politically motivated by their stance on SLS. If they were serious they would give Spacex the SLS contract for being years and years behind schedule.
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Keeping multiple companies capable of building it alive is essential.
I'm pretty sure this is what's been happening with Blue Origin: in 25 years they've delivered close to nothing, but they keep getting contracts because "we need a SpaceX alternative". What is that if not extortion.
(EDIT: the sibling comment correctly points out that Boeing is an even more obvious case. Starliner is a money pit, but we have to keep throwing more money down it so that there's no single supplier)