Personally, the notion of using some kind of AI glorified "Virtual shopper" where the AI doesn't actually work for me but rather some greedy, soulless megacorp is beyond dystopian. I have literally no way to tell if the products being recommended to me are actually the best products for my needs (Or if I even need the products in the first place) and the AI companies certainly don't seem keen on disclosing whether or not they are being paid to promote the products they are "Recommending."
At least when I do a web search for a product there's clear information available to delineate the ads from the organic results, but from everything I've seen thus far there is precisely nothing being done to protect consumers and disclose when the "Product recommendations" being given by these AI agents aren't actually what would best serve the consumer (Ie., the best or cheapest products), but are rather just whatever crap some company is paying the AI company to promote.
The fact none of these AI companies are even talking about how they are going to protect consumers and provide disclosures when the products they are recommending are nothing more than thinly veiled ads is very, very telling. The current advertising rules don't really apply as the regulators are way behind the curve with AI technology, and the AI companies certainly aren't going to be pushing for the rules to be updated to include AI product recommendations themselves, as they will happily con, deceive and lie to their customers if it means they'll make more money.