Their pitch was basically: "Nobody has time to sit down and watch a whole TV show anymore, that's why the short form content like Instagram and TikTok is doing so well - we're going to make TV shows to compete with those platforms that you can watch while you're waiting in line for a coffee!"
They got like billions of dollars in runway because the idea resonated so deeply with the boardrooms full of executives that they were pitching to, but the idea was completely dead on arrival. Normal (non-career-obsessed) people actually have a TON of free time. They chain-smoke entire seasons of shitty reality TV in one sitting. They plop down on the weekend and watch sports for hours on end, not on a phone, but on an actual TV in their living room.
I definitely agree that a ton of these AI use cases seem hyper-tailored to the executives running these companies and the investors that are backing them, and may not resonate at all with the broader population nor lead to widespread adoption.