A 'Fuck You' in this instance is ignoring regulations that have been in place for years preventing outside competition. This is the 'disrupt' startup model.
It works well when you have lots of capital to expand and fight lawsuits.
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It works well when you have lots of capital to expand and fight lawsuits.
Identifying industries where people begrudgingly accept the status quo because they need the service but hate everything about how it's provided is your opportunity.
Was this the case though?
Airbnb and hotels.com and the likes have been pushing the hotels towards a race to the bottom but actual hotels are not bad in my experience. Small quasi-hotels with ordinary flats that run like a estate get rich quick scheme are though.
Hotels/Booking.com are more of a fuck you to travel agents and/or opaque or fragmented hotel pricing, since they don't provide an alternative to the hotel itself.