"Fuck You" Companies

A 'Fuck You' in this instance is ignoring regulations that have been in place for years preventing outside competition. This is the 'disrupt' startup model.

It works well when you have lots of capital to expand and fight lawsuits.

Disagree, the author is using Fuck You as a proxy for customer pain. Fuck You taxi industry works because people hate taxis. Fuck You hotels worked because people hate hotels. Fuck You Google works (in terms of llms) works because Google results became shit.

Identifying industries where people begrudgingly accept the status quo because they need the service but hate everything about how it's provided is your opportunity.

> people hate hotels

Other than mandatory fees not displayed in the advertised daily rate, I have never heard of people hating hotels.

Airbnb listings also have mandatory fees not displayed in their advertised daily rate.

My understanding is that Airbnb took off because it was cheaper than hotels (however in general, that may not be the case anymore).

I think *people hate costs more than they hate services* (which is how airlines like Spirit and Ryanair have managed to do business).