There are lots of comments here about how Figure’s website uses cherry-picked videos that are slickly produced. But that’s precisely what they must be doing at this stage. Yes, there’s some real tech being developed at Figure and it’s amazing and totally imperfect. But the bigger challenge is keeping investors interested so the money keeps flowing. Without the lifeblood of investment, Figure won’t ever get that robot to work properly.
So, my conclusion is that they’re doing it all right for this stage. Lots of glamour added to a bit of substance.