"Cuneiform" is a medium, sort of like "paper" if that included the tool you use to make the marks.
Writing systems using cuneiform include Sumerian, Akkadian, Hittite, Hurrian, Ugaritic, Old Persian...
The article states that "Properly written out, these syllables join up into a flowing calligraphy that your average, educated Babylonian would be able to read at a glance", so presumably they're thinking of Akkadian. Why not say so?
(Does it make a difference? Consider that our first attempt to read the name of Gilgamesh came out as "Izdubar".)
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