The video also showcases a much more impressive branchless speedup: computing CRC checksums. Doing this naïvely with an if-statement for each bit is ~10x slower than doing it branchless with a single bitwise operation for each bit. The author of the article should consider showcasing this too, since it's a lot more impressive than the measly 1.2x speedup highlighted in the article. I assume the minimal/nonexistent speedups in the article are due to modern CPU branch prediction being quite good. But branch predictors inherently fail miserably at CRC because the conditional is on whether the input bit is 1 or 0, which is essentially random.